Facebook says there are a few things about its experiment on users' emotional states that it "should have done differently."
Like maybe receive informed consent from people before you modulate
their newsfeeds so as to show them sadder/madder/gladder content in your
efforts to determine if emotional states are contagious?
Well, no, not exactly.
In a blog post
on Thursday, Facebook Chief Technology Officer Mike Schroepfer said
that the crew was "unprepared" for the ruckus stirred up at the end of
June about its emotional contagion research, that Facebook has taken the
comments and criticism to heart, and that aspects of the research could
have/should have been tweaked:
For example, we should have considered other non-experimental ways to do this research. The research would also have benefited from more extensive review by a wider and more senior group of people. Last, in releasing the study, we failed to communicate clearly why and how we did it. read more
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